MISSION

Our Mission is to realize our Vision as soon as possible by:

Constantly innovating and providing our customers with a wide range of high quality tyres at affordable prices
Delivering not just customer satisfaction but customer delight, by making customers’ joy in our products our ultimate measure of success
Continuously enhancing stakeholder value by expanding production, achieving strategic goals, pursuing marketing excellence and competitiveness
Creating global presence via partnerships and enhanced product portfolio
Further strengthening our current Leadership in Innovation, Quality and Diversification
Delivering on Corporate Social Responsibility and giving back to the Community

VISION

Our vision is to be one of the most admired tyre companies – not only in India but also across the globe.